Embassy Suites Hotels have been laying dormant when it comes to TV adverts for nearly four years now, but that will change come March 6 thanks to its AOR, BBDO Atlanta, and commercial/music video director Roman Coppola. The teaser above is part of the hotel chain’s $15 million multi-platform brand awareness initiative that will include the usual TV, print, OOH and online components.
The campaign stars a Kevin Spacey lookalike dubbed Mr. More who gloats about how much more you receive while saying at the hotel, from spacious, two-room suites and complimentary, cooked-to-order breakfast to free beverages, snacks and so on. As mentioned, the TV spots mark the hotel commercial debut for Coppola, who’s helmed music vids for Green Day, Fatboy Slim and Daft Punk and has also served as second unit director for dad Francis and sister Sofia. According to a statement from John Lee, Embassy Suites, Hilton Worldwide VP of brand marketing, “Roman’s quietly off-kilter sensibility and innate understanding of the brand’s personality was a great match for us.”