Rokkan Plays on Yule Log with ‘Winter Wondersteak’ for LongHorn Steakhouse

By Erik Oster Comment

Rokkan offers up a meat lovers take on the yule log tradition with “Winter Wondersteak” for Longhorn Steakhouse.

The online ad replaces a warm fireplace with the enticing sizzle of a juicy steak, footage of which runs continuously for just over an hour. In addition to the obvious homage to The Yule Log television program, the effort also calls to mind Arby’s 13 hour live-streaming spot of a brisket being smoked this May. According to the agency, the effort was created to cut through holiday social media clutter in an appeal to a younger audience of “festive carnivores” and the “fireplace challenged.” If watching a steak sizzle for an hour straight is your kind of thing, you’re in luck, as we’ve included the video above.

Credits:

CCO – Brian Carley
Creative Director – Jeff Samson
Copywriter – Amanda Caldari
Art Director – Brad Kranjec
Editor – Emma Assin
Producer— Kyle Seliger

Senior Strategist— Sarah Cicuto

Strategist— Rafael Ramirez

Account Director— Kim Svarney
Account Executive— Nicole Daniel

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