RKCR/Y&R Alums Need Help Naming Their Startup

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By Kiran Aditham Comment

For those who don’t know, Richard Exon and Damon Collins, who served as CEO and ECD, respectively, at London’s Rainey Kelly Campbell Roalfe/Y&R, left said agency last fall to launch their own startup. The only problem is that they still haven’t come up with a name for their new venture, so now the dynamic duo is asking for the public’s help via a new site they’re dubbing appropriately enough the “Startup Name Chooser.” Though they’ve already come up with 100+ names with ready-to-go logos, Exon and Collins are still soliciting feedback from users, whether they tweet the pair their favorites or come up with suggestions of their own. Let the crowdsourcing commence.