Resource/Ammirati announced the naming of Cybelle Srour as managing director of strategy. Srour actually began the role at the beginning of the month, working out of the agency’s Columbus, Ohio headquarters and reporting to CEO Kelly Mooney.
Srour arrives from Energy BBDO in Chicago, where she served as senior vice president, group digital planning director. Prior to that, she served as senior vice president, strategy and insights at Proximity/BBDO Canada and as regional director of the Dell account at DDB Canada. She has worked with clients including Johnson & Johnson, Nestlé, General Motors, Novartis, P&G, Bayer, SC Johnson, and HP.
The news follows Resource/Ammirati being named agency of record for White Castle last month, as well as adding Nestlé Tollhouse to its list of Nestlé brands.
“From the moment we met Cybelle, we knew she was the right person for this vital role. She’s an agile, strategic thinker and collaborative leader who has partnered with some of the world’s leading brands to create award-winning and category changing work,” said Resource/Ammirati CEO Kelly Mooney, in a press release. She added that Srour’s “deep brand planning and digital strategy roots paired with experience working across numerous disciplines” made her ideal for the role.