From one reunion to another, Reebok has decided to shift gears and join forces once again with DDB, which has been tapped to serve as the sportswear/footwear giant’s new global agency of record. DDB grabs the baton once again from McGarryBowen, which has handled the account for the last year but originally took on Reebok assignments in 2004-2009 before the brand decided to move creative over to DDB.
In a statement, Reebok global head of brand marketing Yan Martin says, “We’re excited to bring DDB back as our lead creative agency. [DDB Worldwide CCO] Amir [Kassaei] and his team understand the mission of Reebok brand. We look forward to collaborating with DDB to deliver our unique territory, powerful message and focused dedication to fitness to consumers around the world.”
DDB New York will lead the Reebok account, which will entail the usual digital, social and advertising campaigns. Media, meanwhile, will continue to be handled by Carat. First work, though, from DDB won’t will commence until the official Reebok handover in 2014.