Red Urban, Volkswagen’s creative agency in Canada for the past three-and-a-half years, has unveiled the new Golf GTD with a global campaign showcasing the car’s rapid acceleration. The five 15-second spots for the campaign were filmed on location in Toronto over the course of two days, presenting quite a few challenges for Red Urban and director Curtis Wehfritz, working with several different shooting locations, a car-mounted camera and many prop gags.
The results are pretty mixed, ranging from the befuddling — expanding waistlines and accelerated childbirth — to the humorous: a grumpy child whose strawberry ice cream flies off its cone and against the rear windshield. This latter spot succeeds largely because of the perfect look on the girl’s face, and the believable (if unrealistic) execution of the ice cream splat.
The series marks the Canadian agency’s increasing expansion into global creative work for Volkswagen, which creative director Christina Yu calls “an amazing opportunity for Red Urban.” Red Urban’s work for Volkswagen in Canada has been innovative and has even seen the agency take some risks, as with their “Great Volkswagen Art Heist” campaign. While their campaign for the Golf GTD plays it relatively safe, hopefully the agency will start pushing boundaries with their future global work for Volkswagen.
Credits and one more video after the jump.
Agency: Red Urban
Creative Director: Christina Yu
Art Director: Patrick Shing
Writer: Cooper Evoy
Agency Producer: Anna Tricinci
Global Campaign Director: Thomas Hildebrandt
Account Manager: Andrea Razeto
Production Company: Untitled Films
Executive Producers: James Davis, Lexy Kavluk
Director: Curtis Wehrfritz
Director of Photography: John Houtman
Line Producer: Geoff McLean
Editorial Company: Rooster Post Production