To be honest, the name InSinkErator didn’t really bring a bell. Still, we followed up on tips and sources familiar with the matter do confirm that the 85-year-old, Racine, WI-based brand, which manufactures food waste disposers and instant hot water dispensers for home and commercial use, has chosen Preston Kelly as its new AOR.
The Minneapolis-based agency won the account following a review that was conducted by the client (no consultant involved) and has taken over for Cramer-Krasselt, which handled InSinkErator duties for a decade but did not participate in the pitch. From what our sources tell us, Preston Kelly will be involved in a fully integrated capacity for InSinkErator, handling strategy, creative, digital, search, media (traditional and digital) and public relations. No word yet on media spend, but we’ve been told the PK/ISE relationship was actually formed at the beginning of this month. Along with InSinkErator, Preston Kelly, which houses approximately 45 staffers in its Twin Cities hub, also works on accounts including Roundy’s Supermarkets, HealthPartners, OfficeMax and Mall of America.