You’ve just gotten back from a long trip and you miss home. You expect to meet your Moses-fro’d boyfriend at the airport as you’d discussed — after which point you’ll probs head out for a bite and some long overdue sexy sexy. That is, until you see a better-quaffed man holding a bag of McDonald’s. “You know what,” you think to yourself, “I’m going to steal that man and his food.”
The above paragraph is my envisioning of how DDB Chicago pitched this ad to McDonald’s, who promptly gobbled it up like a bag of salty fries.
More cretids: Production — Noam Murro, Biscuit Filmworks; Music — Nylon Studios.
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