OgilvyOne welcomed Phil Buehler as its Director of Experience Planning, a new position at the agency which will call for him to partner with OgilvyOne MD Harvey Kipnis and ECD Mat Zucker.
Buehler brings with him years of experience in planning, having served as McGarry Bowen’s first director of account planning, a head of planning at Wunderman, SVP, Director of Brand Strategy, Brand Asset Valuator at Y&R and and most recently, something called Chief Market Scientist at Euro RSCG Worldwide.
According to the announce, this latest hire is part of Ogilvy’s effort to strengthen its strategic services. In a statement, Colin Mitchell, Buehler’s new boss and Ogilvy’s Joint WW Planning Director, says: “One-to-one marketing is changing rapidly from simple direct communications to a series of highly targeted, customized brand experiences. Phil can help us be innovators in this. He has deep knowledge of how to mine databases and use segmentation to allow marketers to talk to people in a way that feels personal and natural.” Now we’ll leave you to your inevitable Ben Stein impressions…
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