Pizza Hut Using Actual Employees For New Campaign

By Bob Marshall Comment


This week, Pizza Hut will launch its newest campaign from the Martin Agency, “Your Favorites. Your Pizza Hut.” Kurt Kane, Vice-President of Marketing at Pizza Hut, feels the new tag line and campaign suit his company well, saying what keeps customers loyal to the brand “is a connection between our food and the special moments in their daily lives. Whether it’s family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment.”

To mark this momentous occasion is pizza delivery history, Pizza Hut has selected eight employees out of hundreds of entries to be the new voices of the brand. Among those chosen are:

Ashley Lewis
, 17 – Highlands Ranch, Colo.: Ashley uses her cheerleading background to root for Pizza Hut customers. She has been a part of the team for over a year and her favorite menu item is cheese sticks.

Briana Rico, 17 – Long Beach, Calif.: An aspiring actress, Briana works as a customer service representative and can’t get enough of Pizza Hut Stuffed Pizza Rolls.

Carlos Camelo, 29 – Jacksonville, Fla.: A regional general manager since 2009, Carlos enjoys treating his four kids to all their favorites from Pizza Hut.

Pizza Hut will also feature behind the scenes footage of their new spokespeople on their website. Rock band Personal and the Pizzas were unable to be reached for comment.

More: “Pizza to Remain Part of ‘The Hut’