Four months after officially being named AOR for highway exit fave Cracker Barrel, Euro RSCG Chicago has rolled out its first work for the restaurant chain and dare we say, it’s nothing you’d expect from a brand that thrives on its “Old Country” style. When this spot first arrived in our tips box a week ago, we shrugged it off simply because it was a Cracker Barrel ad. But after a second glance at the “Handcrafted” work above as well as the one below, we were pleasantly surprised by the executions that reflected CB’s down-home style (including its trademark shadow boxes) but were visually appealing at the same time.
The kaleidoscopic presentation of the ads (courtesy of Paranoid director Nieto) is only improved by the musical accompaniment, especially with the spot below called “Home,” which makes us want to revisit our Fleet Foxes records immediately. It looks like Euro Chi CCO Jason Peterson and his crew may have themselves a winning formula, at least for this client. Credits after the jump.
CHIEF CREATIVE OFFICER: Jason Peterson
EXECUTIVE CREATIVE DIRECTOR(s): William Mericle
GROUP CREATIVE DIRECTOR: Michael Shirley
ASSOCIATE CREATIVE DIRECTOR(s): Christian Jackson
SR. ART DIRECTOR(s): Scott Rench
SENIOR INTEGRATED PRODUCER: Britt Drouet
PRODUCTION COMPANY & CITY: PARANOID US/LOS ANGELES
DIRECTOR: Nieto
EXECUTIVE PRODUCER (PRODUCTION CO): Claude Letessier
PRODUCER (PRODUCTION CO)/LINE PRODUCER: Lisa Cowan
DIRECTOR OF PHOTOGRAPHY: Tom Lazarevich
PRODUCTION DESIGNER: Damon Fortier
POST PRODUCTION & CITY: PARANOID DESIGN STUDIO /LOS ANGELES
HEAD OF POST PRODUCTION: Guillaume Raffi
EDITORIAL COMPANY & CITY: PARANOID DESIGN STUDIO /LOS ANGELES
EDITOR: Joe Shakula
MUSIC COMPANY & CITY: DUOTONE AUDIO GROUP/NEW YORK CITY
EXECUTIVE INTEGRATED MUSIC PRODUCER: David Leinheardt
SOUND DESIGN COMPANY & CITY: DUOTONE AUDIO GROUP/NEW YORK CITY
VISUAL EFFECTS COMPANY & CITY: PARANOID DESIGN STUDIO /LOS ANGELES
VISUAL EFFECTS PRODUCER: Raena Singh
VISUAL EFFECTS ARTISTS: Pilon Lectez, Andrew Cook
TELECINE: MOVING PICTURE COMPANY (MPC)/LOS ANGELES
TELECINE ARTIST: Mark Gethin