What can you pay for with barbecue?
A massage, yoga and MMA lessons, flowers and a psychic reading, at least according to One Two Three West’s new spot for Montana’s Cookhouse & Bar. The agency supposedly only paid for the actor/host, while the rest of the people in the spot are real employees of businesses with whom they bartered barbecue for goods and services. They do add some believability by showing some people refuse the transaction, and if hungry and presented with a big plate of barbecue goodness it’s not hard to imagine agreeing to such a bargain. It’s a clever idea, regardless of authenticity, although they certainly could have trimmed some of the fat off the spot’s two minutes. “Paid For In BBQ” will run “in cinemas across Canada, on TSN and online pre-roll,” with a number of smaller spots showing the individual transactions hosted on the brand’s Facebook and Twitter pages.
“We thought the best way to create awareness of the new Best of BBQ Sampler Event at Montana’s would be to literally bring the BBQ food to people in a creative way,” said Scot Keith, founder and managing director, One Twenty Three West. “It allowed us to create a number of great content opportunities and was a lot of fun to do.”
Stick around for “MMA Paid For In BBQ” and “Psychic Reading Paid For In BBQ,” along with credits, after the jump.