OKRP Acquires Digital Agency Juice Interactive

By Erik Oster Comment

O’Keefe Reinhard & Paul acquired Juice Interactive, a digital agency that counts MillerCoors, Mead Johnson Nutrition and SAP Hybris among its clients.

Founded by partners JoAnn Leonard and Tim Rawls (pictured) in 2004, Juice Interactive provides clients with a range of services including digital and social strategy,  integrated marketing campaign development, branded content developing, user experience design and commerce solutions.

The acquisition follows a search by OKRP to find a digital agency that would help it offer clients integrated creative solutions. It also comes on the heels of OKRP expanding its design capabilities by hiring Marian Williams as creative director last month.

“We’ve been looking for the right digital agency partner who can bring innovation and technology solutions to enhance our creative ideas in service of ever-changing client needs,” OKRP president Nick Paul said in a statement. “Having worked with Juice on several client engagements, we know they are the perfect cultural and business fit for our agency. Like us, they have big brand experience and can deliver creative solutions that transform business.”

Juice Interactive will relocate its employees into OKRP’s Chicago headquarters.

“We believe every digital experience should invoke an emotional reaction from the audience. The creative, the message and the time and method in how it’s delivered are vital in connecting with consumers,” Rawls said in a statement. “By partnering with OKRP, we’re able to be part of the conversation early on, and bring insights from digital that help deliver brand messaging into high touch interactions.”

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