Nickelodeon: That’s That for the Splat

By Kiran Aditham Comment


The years of goodwill wrought from shows like Double Dare and You Can’t Do That on Television have likely been squandered (along with our fond memories) thanks to Nickelodeon’s new logo, which marks the cable network’s first major rebranding in a quarter-century.

The classic splat pattern, which perfectly complemented the channel’s tendency to incorporate some sort of slime into virtually all of its programming, has been nixed in favor of round, bubbly typeface that somewhat saps the fun and creativity out of Nick.

In a statement to Variety, Cyma Zarghami, president of Nick and MTV Networks’ Kids and Family Group, said: “We wanted to clean it up and allow Nick to be the stamp on all of these channels.” In other words, the old logo was too messy. Like Syfy, perhaps Nick’s objective is to “think greater” but from our perspective, “think similar” sounds more fitting.


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