In case you haven’t read, Newell Rubbermaid, which has previously worked with Minneapolis-based Carmichael Lynch and Definition 6, has shifted its business to BBH and PHD as lead creative and media agency, respectively. BBH, which also works with leading brands including Johnnie Walker, British Airways, KFC, Audi, Barclays Bank, Westin Hotels & Resorts, and Axe, will support work by the global agency network including offices in London, Sao Paulo and Shanghai.
In a statement, Richard Davies, chief marketing/insights officer of Newell Rubbermaid, says, “For the first time, we are aligning all our brands and categories behind one set of agency partners to drive big ideas that create a strong point of difference for consumers. BBH and PHD are the best in the business at what they do. With their partnership, we now have the power to achieve much greater scale, reach and impact as we invest behind growing our brands worldwide.”
The new agency relationship has started two days ago and will go into full effect in early 2014.