While New Balance will probably stir up debate about its claim that it’s the only athletic footwear manufacturer making shoes in the U.S., this brief film still compels one to shout out an “America! Fuck yeah!” at the end. Here, the focus is on Skowhegan, Maine, one of a handful of Northeast towns in which NBs are crafted and where the company is vital to the workforce. Even if it doesn’t fan some patriotism, Steve Jobs’ favorite shoe brand has still turned out a nice, folksy bit of marketing.
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