After a review that we’ve been told lasted approximately 6-8 weeks, Lenovo has tapped Mullen’s Winston-Salem, NC branch to handle its North American e-commerce practice, which includes responsibilities such as digital media strategy, planning and buying as well as handling demand generation and display advertising programs. Prior to Mullen NC, this specific piece of digital business was handled by Neo@Ogilvy, which is still responsible for digital brand campaign work for the PC/tech giant.
In your usual self-congratulatory statement, Mullen NC president John Fitzgerald says, “The Lenovo win is another recognition of Mullen’s digital transformation and interactive marketing expertise. Our MediaHub operation stood out among some of the nation’s top digital-only shops to win this work to develop Lenovo’s digital footprint through interactive media, and ignite their digital transformation.”