MRY VISA Spot Marks Michael Sam’s Debut as Spokesman

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By Patrick Coffee Comments

Michael Sam hasn’t even been drafted yet, but things are looking good for the man who would be the NFL’s first gay player: he’s already signed his first endorsement deal.

Here’s his spot for VISA from MRY and production company Decon, released just in time for the start of the draft:

The message sticks very close to what Sam’s been saying all along: Sure, I’m gay, but it’s no big deal. Just focus on how well I play the game.

Unlike Sam, Auburn’s Greg Robinson got drafted in the second round by The Rams last night. His spot after the jump…



There’s a theme here, and it is “consider the players based on their performance, not their backstories or the controversies surrounding them.”

We know someone’s glad they didn’t choose Johnny Manziel.

Client: VISA

Agency: MRY

Chief Creative Officer: David Weinstock 

Chief Innovation Officer: Matt Rednor

Creative Director: Victor Sie

Associate Creative Director: Josh Young

Associate Creative Director: Ben Waldman

Senior Art Director: Drew Jaz

Copywriter:  Eli Pakier

Associate Strategist:  Toni Dawkins

Executive Director, Content Production: Jody Girgenti

Senior Producer: Heather Brown

Producer: Samantha McGrane

Client Partner: Sarah Rinehimer

Account Executive: Lauren Jack

 

Production Company: DECON  

Director: Daniel Garcia

Exec Producer: Misha Louy

Supervising Producer: Cynthia Angel

Line Producer: Ian Blain

DP: Jeffrey Kim

 

Post Company: DECON

Exec Prod: Misha Louy

Sr Post Producer: Cynthia Angel

Editor: Sarah Stuve

Music Sup: Mina Louy