We haven’t heard much from the MRM camp since their interesting “Lobby Laundry” experiment, but now, the agency has announced that it’s opened up a new branch Down Under, specifically Melbourne. The McCann Worldgroup digital unit’s new Aussie office will house a leadership team that includes senior creative team Natasha Wood and Matt Stoddart, who arrive from Wunderman, digital director Renee Stewart, social media/CRM strategist Daniel Gray, senior digital producer Ash Pegram and senior designer Cayne Snowden. Meanwhile, overseeing MRM Melbourne will be regional director, Asia-Pacific Mark Cripps.
Update: As tipsters noted this morning, Patricia Berns, who’s spent the last few years as EVP, worldwide account director on Verizon at McCann Worldgroup, is moving back to the West Coast to serve as managing director of MRM’s San Francisco office. She will replace Tim Cunningham, who is moving up to the role of chief strategy officer at the agency. In addition, MRM announced that Andy Queen, current CFO, Eastern region U.S., will become EVP, director of commercial operations, The America’s while EVP/CTO Andy Jacobs, currently EVP/CTO, will be bumped up to EVP, CTO and director of global partnerships