Monday Morning Stir

By Erik Oster Comment

-Coca-Cola’s “Happy Cycle” (video above) is a bit perplexing. link

Vanity Fair introduces brand campaign defining its readers as “Born Curious.” link

-Walmart is using its rivals’ discounts to fuel a new loyalty program. link

-Social media stars are cashing in on their influence. link

-Distrify founder Peter Gerard joins Vimeo as director of audience development and content operations. link

-Social media may be the real advertising winner at the Brazil World Cup. link

-Is prankvertising the worst thing to happen to advertising since the starburst? link