We heard earlier today that Moen had picked Havas as its new lead agency, but someone beat us to it.
According to Adweek, the faucet manufacturer consolidated its marketing business with Havas Chicago, tasking the agency with creative, media, digital and content responsibilities following a review handled by Cleveland-based Rojek Consulting Group. Other agencies participating in the review were not disclosed.
The Martin Agency previously handled traditional creative, including TV and print, for the brand, while Critical Mass was responsible for digital creative and media duties. According to Kantar Media, the brand spent an estimate $16 million on measured media in 2014 and $13 million through the third quarter of last year.
“While several prequalified agencies were excellent choices for Moen’s consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential,” said Moen vice president of global brand marketing Tim McDonough, in a statement.