You may have heard that GM is considering dropping the Hummer brand following horrible sales of late. Obvi, this is attributed to high gas prices and the guaranteed need for a ton of gas just to get your coffee on Saturday mornings. More on that here.
Well on that note, we hear that Modernista, who has been doing a bit o’ work for the GM brand, has had some issues because GM/Hummer “is cutting back budgets big time.”
At least one creative director quit, and it was probably a good move, since no one is going to want to buy the brand — and certainly wouldn’t take Modernista with it. So there’s that.