JWT digital agency Mirum went through a round of layoffs across its shopper division last week.
“Mirum Shopper US confirmed a small round of layoffs on Thursday January 18th,” an agency spokesperson said in a statement. “The reductions are in line with current client budgets and needs, as well as efficiencies in the operating model and will affect approx. 6% of staff. It is never easy to say goodbye to team members and we are working with those impacted to identify and explore potential opportunities.”
The move follows a round of layoffs impacting around 3 percent of staff in early 2017, which an agency spokesperson confirmed on January 18, 2017. Last month, Mirum welcomed four new hires to its Minneapolis office and the agency hired John Bruning as its new technical director this past summer.