The agency known as Plaid will from here-on-out be known as Humongo, which according to UrbanDictionary means “Really really really huge!” The shop announced its acquisition by Norwalk, CT based SourceMarketing earlier today. That agency is owned by MDC Partners.
Just yesterday MDC announced it has purchased south Florida’s TEAM Enterprises, an experiential firm that services Fortune 100 clients.
“We’re pretty stoked,” the agency announced on its blog — brandflakesforbreakfast. “We’ll now have the resources to grow like never before. We’ll have access to affiliate agencies that provide our clients what we can’t. Imagine a small digital creative agency with the keys to the big guys. That’s Humongo.”
You know Plaid, err, Humongo, from their tours-de-America in a van. The annual trip was called PlaidNation but will from here on is called HumongoNation. This is their video about the changes.