McGarryBowen tapped the seemingly workaholic folks at Psyop (and Smuggler, lest we forget) to develop the animation in this pop-up book spot for JP Morgan Chase, the financial firm that received a nice $25 billion bailout back in ’08 and insisted it was putting the cash to good use.
In this piece, which makes us want to revisit Inception for some reason, JPMorgan Chase gloats about how many homes and small businesses it’s saved since 2009 while increasing the company’s lending commitment by $10,000,000,000 (yes, we believe we have all those 0’s right) and giving businesses an opportunity for a second review.
It’s a nifty visual piece, but will anything Psyop produces measure up to “Happiness Factory?” We’ll let you be the judge. Credits after the jump.
Executive Creative Director: Gordon Bowen
Creative Director/Art Director: Marta Ibarrondo
Creative Director/Copywriter: Michael Demos
Executive Producer: Celia Williams
Producer: Stacy Edelstein
Executive Music Producers: Jerry Krenach and Jean Scoffield
Account Team: Ari Ben-Caanan, Julie Wood and Aaron Gelbman
Production Company: Psyop / Smuggler
Psyop Creative Directors: Alex Hanson and Thibault Debaveye
Executive Producers (Psyop): Lydia Holness, Neysa Horsburgh
Executive Producer/Partner (Smuggler): Patrick Milling Smith
Executive Producer/Partner (Smuggler): Brian Carmody
Executive Producer/COO (Smuggler): Lisa Rich
Executive Producer(Smuggler): Allison Kunzman
Head of Production (Smuggler): Laura Thoel
Producer (Psyop): Eve Strickman
Technical Director (Psyop): Tony Barbieri