McGarryBowen Nabs Advil

  • SHARES

By Kiran Aditham Comment

advil.jpg

You win some, you lose some. Just after taking home the Red Lobster biz, Grey has lost the $80 million Advil account to McGarryBowen, which also beat out Ogilvy, Merkley + Partners and Arnold in the review.

Seems not so peculiar considering that MGB won the account for fellow Pfizer brand Viagra from McCann last year. Meanwhile, R/GA and Tribal DDB will continue sharing digital duties on the Advil business according to Adweek. The brand’s biz initially went up for review in July.

More: “Digitas Loses Piece of Pfizer Puzzle

Advertisement
Advertisement