You win some, you lose some. Just after taking home the Red Lobster biz, Grey has lost the $80 million Advil account to McGarryBowen, which also beat out Ogilvy, Merkley + Partners and Arnold in the review.
Seems not so peculiar considering that MGB won the account for fellow Pfizer brand Viagra from McCann last year. Meanwhile, R/GA and Tribal DDB will continue sharing digital duties on the Advil business according to Adweek. The brand’s biz initially went up for review in July.