McGarryBowen Chicago is Back with More From ‘The Denskies’

  • SHARES

By Erik Oster Comment

Last week, we introduced you to McGarryBowen’s new “Denskies” campaign for Sears, and it wasn’t pretty. The spots employed a tired “There’s a better way to…” gimmick and random offensiveness without any real humor attached. Now there’s a new spot in the campaign,”Chupacabra,” and it’s pretty much more of the same.

There aren’t any mouth-raping squirrels in “Chupacabra,” but there is a chupacabra. The Denskie patriarch accidentally beams the chupacabra into the house with a teleportation device he created to get products the family ordered there sooner (that’s the “There’s a better way…” tie in for this spot). What the husband, or any rational viewer, doesn’t expect is that the chupacabra isn’t bent on destruction but rather takes a fancy to Mrs. Denskie. (What is it with McGarryBowen, Sears and bestiality?) This ridiculousness is played up with the wife still deciding between Mr. Denskie and the chupacabra, in a “To be continued…” ending for the 1:10 spot. I’m not sure who decided this (or any of the “Denskie” spots) needed a sequel, as I can’t imagine anyone clambering for more after watching “Chupacabra.” Maybe it was just easier to run with this concept than to come up with a new, random idea incorporating zoophilia. Credits after the jump. Credits:

Advertising Agency: mcgarrybowen Chicago

CCO: Ned Crowley

Group Creative Director: Kevin Thoem

Group Creative Director: Lee Remias

Associate Creative Director: Jose A. Martinez

Associate Creative Director: Addhemar Sierralta

Director Of Production: Lisa Burke

Broadcast Producer: Lindsey Zuercher

Music Producer: Morgan Thoryk

 

Client: Sears

VP, CMO Sears: Jim Kunihiro

VP, IMC: Robert Raible

VP, CMO Lawn & Garden: Martin Lee

Advertising Manager: Rick Ray

Executive Producer Of Broadcast: Mary Pat Sampsell

Production Consultant, BBS: Deb Hardin

 

Production Company: Moxie Pictures

Director: Martin Granger

Producer: Heidi Soltesz

Editorial: Whitehouse Post, Chicago

Editor: Matthew Wood

Executive Producer: Dan Bryant

Producer: Jojo Scheerer

Visual Effects: The Mill

Producer: Anastasia Von Rahl

VFX Supervisor: Bill Higgins

VFX Supervisor: James Allen

 

Sound Design: Stimmung

Audio Mix: Another Country

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