After a seemingly endless glut of Super Bowl ad teasers from various brands over the past week, McDonald’s is the latest to release its big game entry in full. As part of its 2015 effort to focus on togetherness, positivity and the like, the chain — with the help of Leo Burnett — is turning love into currency for a select group of customers from February 2nd through Valentine’s Day.
Despite this week’s CEO shakeup that saw former Euro chief Steve Easterbrook take over for 25-year vet Don Thompson, the fast-food giant sticks to its longstanding “I’m lovin’ it” tagline in this two-week campaign.
In a statement to ABC News, a McDonald’s spokeswoman explains the effort, saying:
“We want to thank our customers for making our day and hopefully they will make someone else’s as well – that’s what Lovin’ is all about. From selfies, hugs to high fives – we have a bunch of fun ways to express your Lovin.”
In other words, lovin’ does beat hatin’ after all.