McCann Names New ECD

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By Patrick Coffee Comment

Mat BisherToday brings news that agency vet Mat Bisher has been promoted from GCD to ECD at McCann. His primary responsibilities in the new role will concern the global Microsoft account and New York-based Jose Cuervo.

The release tells us that Bisher, who joined the agency as Senior Art Director in 2005, helped McCann win both accounts (the latter thanks to the “Have a Story” campaign starring one Jack Bauer). We also know him as one of the minds behind the now-infamous clip telling us what, exactly, a “digital ninja” does.

Bisher’s work to date has earned plaudits from the usual suspects including Cannes, the Clios, the Webbys, the One Show and more; at McCann his past clients include Verizon Wireless, MasterCard, Chevy, Nature Valley and Dentyne.

Global Creative Chairman Rob Reilly writes, “…Mat is one of the brightest stars we have, so it made sense to move him into a position to succeed on a big stage.”

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