McCann Brings On Strategic Planning Help in LA, Detroit

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By Kiran Aditham Comments

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McCann Erickson appointed Eric Bowe as EVP, director of strategic planning for its Birmingham, MI office and Amy Palmer Messinger (right) as SVP, director of strategic planning for Los Angeles.

As overseer of Detroit’s strategic planning, Bowe, who most recently spent three years as director of strategy at Wunderman and three years as digital director at JWT, will work with McCann clients including ALDI, Colonial Williamsburg, GM, Saab, SIRIUS/XM and Travel Michigan.

Messinger, formerly a planning director at Chiat LA and head of account planning at David&Goliath prior to that, will take her post at McCann LA on April 5 and provide brand/communications solutions for clients like Nestle, Northrop Grumman and Bumble Bee Foods. She replaces Christian Cocker, who held the title of SVP, director of account planning and has moved over to sibling IPG agency Deutsch LA in another senior planning role.

Both new hires will work closely with Matt Herrmann, the McCann West CSO who joined from Goodby in February.

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