MasterCard Puts Yankees Seats Across New York

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By Bob Marshall

Fourteen years in, MasterCard’s “Priceless” campaign is still going strong. In its latest incarnation, “Priceless” is evolving into location-based social tactics, with R/GA at the helm.

During the month of August, the “agency for the digital age” is placing seats from the old Yankee Stadium in 20 different popular spots around New York. Each seat has, you guessed it, a QR code that leads users to check-in to the site on Facebook Places, and offers them the opportunity to win VIP tickets for a game at Yankee Stadium in MasterCard’s Batter’s Eye Cafe.

Clues, New Yorkers? Try Katz’s Deli, Murray’s Bagels, Junior’s, and the New York Stock Exchange. Watch the TV component of the campaign from McCann and the director of The King’s Speech, Tom Hooper, below.