Martin Alum Pavia Takes Top Digital Post at Starcom

After 10 years, give or take, at the Martin Agency, where he last served as director of innovation, Mark Pavia is jumping ship and heading to Chicago-based Starcom USA, which he joins as EVP, digital managing director. Pavia takes over for Kelly Twohig, who moved on to help lead the Publicis Groupe agency’s Microsoft business, which picked up the $1 billion North American media biz from Universal McCann earlier this year.

During his decade-long stint at Martin, Pavia helped re-brand the Richmond agency’s media arm dubbed the Ingenuity Media Group that served both Martin’s AOR and media-only clients.