Well, guess BBDO NY EVP/ECD Mathias Appelblad’s status update just a few minutes ago on Facebook basically sums it up. Anyhow, we have received confirmation that Niklas Lindstrom is indeed leaving said agency after just over two years of service. We’re not sure where his next place of employment is, but we have been told that Lindstrom is leaving BBDO at week’s end and is returning home to his native Sweden.
The digital creative joined BBDO NY as SVP, head of interactive production in summer 2010 after serving as EP/general manager at B-Reel, where he spent six years in all. As far as the other Twitter handle mentioned in Appelblad’s post, we did report to you a month ago that Ronald Ng left to take on the role of CCO at BBDO Proximity Singapore. Meanwhile, we’ve been told that there are plans to replace Lindstrom, but “in time.”