Everyone’s favorite Chicago advertising reporter, Lewis Lazare, is back in the mix after being cut from the Sun-Times back in March. My, how we’ve missed this guy.
Lazare’s new column will appear in The Reel Chicago, a technology website that’s been operating since 2002 and boasts a readership of 35,000 globally (a number we predict will go up with the addition of Lazare). Back on the media horse, Lazare concisely sums up the ad scene in Chicago since he’s been away by saying, “For the past couple of months, while we were taking a breather, Chicago’s ad industry has chugged along. Maybe not robustly so, but at least it’s kept on chugging.”
Lazare’s first column for The Reel Chicago will appear on Thursday.