Leo Burnett Alum Bayley Heads to Y&R

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By Kiran Aditham Comment

GavinBayley1Though we mentioned this brieflyyesterday, we figured it perhaps merited some larger notice considering we now have the details. Anyhow, news from our neighbors up north as Y&R Canada has welcomed Gavin Bayley as SVP/global client leader for its BMO North American biz. Bayley who will handle said account out of Y&R’s Toronto office, joins the agency from Leo Burnett, where he spent the last right years as account management group head for clients including Kellogg’s, Invesco, Blackberry and Visa. In his new role at Y&R, the new SVP will oversee the BMO business across Canada and the United States, working alongside the agency’s Midwest account team in Chicago in the process.

Regarding the new Y&R hire, who’s held executive positions on both client and agency side for over a decade, Y&R North America president/CEO Matt Anthony says, “Finding the right person for this role has been a top priority, as it takes a unique talent to passionately and successfully navigate the complex financial services marketing landscape. Gavin will be a real asset to the Y&R team not just in Toronto, but across North America.”

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