WPP brand consulting and design firm Landor welcomed Tiffany Vasilchik as its first chief growth officer.
In addition to leading new business efforts in North America, Vasilchik will be tasked with integrating Landor’s marketing, communications, and new business approach globally. In the role, Vasilchik will serve as a member of Landor’s global executive team and global strategic marketing group, working closely with its leadership team to align growth strategies across the organization.
Vasilchik arrives at Landor from Prophet, where she spent the past three years as new business development partner. Before joining Prophet she spent a year as head of new business for Fahrenheit 212, following two and a half years as vice president, consulting for innovation consulting firm Sandow ThinkLab.
“I could not be more excited to have Tiffany join our team,” Landor president, North America Stuart Sproule said in a statement. “Her enthusiasm, deep knowledge of marketing, and extensive experience driving growth and new business success will be an invaluable addition to Landor in North America and across the globe.”
“I’m thrilled to be joining Landor and taking the lead as chief growth officer,” Vasilchik added. “This position melds my expertise in new business with my passion for marketing in a way that will allow me to push new boundaries—from exploring digital technologies to collaborating seamlessly across offices and regions. I look forward to working with Landor’s leadership team to drive tremendous growth.”
Vasilchik’s arrival in the new role follows Jane Geraghty succeeding Lois Jacobs as CEO at the beginning of the year.