Kolb Replaces Landsberg as CEO of MRM

By Kiran Aditham Comment

There’s a leadership change afoot at MRM as Bill Kolb is taking over for Marc Landsberg as CEO of the agency. Kolb has spent quite some time within the McCann Worldgroup umbrella, serving as global president/COO of Momentum in the early aughts before moving on to assume the CFO/COO title at MRM. In 2007, Kolb was promoted to global president/COO at MRM. Landsberg, meanwhile, has spent the last year in a dual role as both CEO of MRM and president of corporate business development for McCann Worldgroup, but will now focus specifically on the latter’s corporate strategic development and acquisition initiatives.

The now-former CEO of MRM, who has served as global president of Arc Worldwide and led corporate strategy function at Leo Burnett during his ad career, offers a lengthy statement about the transition, saying, “Running MRM for the past year has been an amazing professional and personal highlight of my career. Rarely have I encountered such talent – driven, collaborative, wildly smart, and relentless. Working with Bill, I feel really proud of our progress this year against our 5-year plan – our renewed focus on clients, our vision, our new leadership team in the Americas, our financial progress, and our new business momentum – and am highly confident that under Bill’s leadership, the momentum will continue if not accelerate. I’m excited about working closely with Nick and the McCann Worldgroup leadership team to advance our strategic agenda.”