When the New Orleans Hornets roll into Madison Square Garden tonight to play the white hot New York Knicks, “Linsanity” will be at an all-time high.
By now, even those who haven’t paid attention to the NBA since the days of Michael Jordan have heard about Jeremy Lin, the Harvard-educated, Chinese-American point guard who’s seemingly come out of nowhere to lead the Knicks to a miraculous seven-game winning streak. With each new victory, Lin’s bandwagon grows exponentially. Accordingly, the sports media perpetuates Lin’s growing legend at every opportunity, asking questions like, “Are New York’s Most Exclusive Restaurant’s More Eager to Sit Jeremy Lin or Eli Manning?”
Apparently, “Linsanity” is even spreading to the world of marketing agencies. In fact, Lexington, Kentucky-based agency Cornett Integrated Marketing Solutions is honoring New York’s biggest start by renaming itself “Cornett LINtegrated Marketing Solutions.” According to company president Kip Cornett, “Like Mr. Lin, we are an under-the-radar entity. Although Cornett represents national brands…the world hasn’t experienced the agency’s game-changing work just yet. The world has yet to experience our supreme LINtegrated marketing approach. Although they’re showing no LINperfections, we’re going to keep our new branding until Lin’s New York Knicks lose.”
Yes, readers, we agree that “silly publicity stunt is silly.” But cheer up, buttercups. It’s Friday, and the Knicks still haven’t lost yet. So, what are you waiting for? Jump on the bandwagon while it’s still fun, and somehow work a Jeremy Lin article into your agency’s blog. It’s an SEO booster, if nothing else.