JWT North America has enticed CP+B’s Jeff Benjamin and Goodby chief digital officer Mike Geiger to leave their respective posts and join the agency’s leadership team (guess JWT NA CEO/Worldwide digital director David Eastman’s got quite the charm). Benjamin (pictured) and Geiger will serve as JWT North America’s chief creative officer and president, chief integration officer, respectively.
JWT Worldwide chairman/CEO Bob Jeffrey seems obviously pleased, saying in a statement, “Jeff Benjamin and Mike Geiger are game-changers and they embody the future of our industry. With these appointments, JWT solidifies its position as the only agency that can deliver creativity and execution at the intersection of Silicon Valley, Madison Avenue and Hollywood. We know that clients need this unique expertise and we are excited to lead the way forward.”
Benjamin spent over eight years at CP+B, initially joining up as interactive CD and eventually moving all the way up to CCO/partner. Geiger, meanwhile, spent nearly twice that much time at GS&P, last serving as chief digital officer, associate partner.
As a result of JWT’s move, the agency’s NY CCO Peter Nicholson, who rejoined just over a year ago, is out of a job. Expect his replacement to be announced in the coming weeks.