David Rosenberg, who’s spent the last five years as director of emerging media and founded said group at JWT, is moving on to LBi, where he will assume the director of innovation title effective May 18. Rosenberg, who will work out of LBi’s New York office, is tasked with establishing strategic partnerships and investment opportunities for the agency and its client roster, which includes the likes of Sony Ericsson, MasterCard, GE, Coca-Cola, IKEA and Macy’s.
While at JWT, Rosenberg and his emerging media crew created marketing, mobile and social strategies for Microsoft and Nestle among other clients. Prior to his six years total at said agency, Rosenberg served as an account exec/supervisor for EA Sports at the long-deceased, San Francisco-based OWN+P, which has a rather interesting story of its own.