Jeff Goodby in AdAge: “We are becoming irrelevant award-chasers.”

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By Matt Van Hoven Comment

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Just so I don’t get an upset e-mail from a certain AdAge editor, I’ll only post a bit of this and let you hop over to Advertising Age, the publication of our time (and our grandparents’ too!) to read the entire piece. Anyway, here’s Jeff Goodby saying some things.

“We’ve created a system that rewards work that is increasingly unknown to anyone outside the business. We have become connoisseurs of esoterica. And in the process, we’re becoming more about us, and less about changing the world.

“We are becoming irrelevant award-chasers.”

The end. Oh wait, the link.

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More: “As Work Goes in-House, Goodby SF Suffers

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