You won’t catch many of these rolling down our streets, but throughout Europe and the UK, it’s a different story. It’s sort of similar to us and Honda or Toyota. For 35 years, the VW Polo has been known for and advertised its reliability, safety and toughness. Now, DDB London looks to add a little rhythm and sensuality to the equation.
This spot, dubbed “Last Tango in Compton” and directed by award-winning director Jonathan Glazer (of Guinness “Surfer”, Sony “Paint,” etc.), features the world’s top two tango dancers–Argentinean Tango World Champion Gasper Godoy, and partner, Manuella Rossi. The pair does what they do best to the tune of Roc C’s hip-hop ditty, “Don’t Stop,” and though strange on paper at first, the end result is an extraordinary dance sequence that symbolizes the mixture of brawn and beauty.
“Last Tango” sees DDB UK and director Glazer partnering for the first time since the award-winning “Protection” campaign for Polo in 1998. View credits after the jump.
Project Name: Volkswagen Polo
TVC: Last Tango in Compton
Client: Sarah Clayton-Jones, Nigel Brotherton and Rod Mcleod, Volkswagen UK
Creative Agency: DDB UK
Executive Creative Director: Jeremy Craigen
Copywriter: Dave Henderson
Art Director: Richard Denney
Account Planner: Leo Rayman and Tom Lloyd
Production Company: Academy Films
Director: Jonathan Glazer
Director of Photography: Dan Landin
Agency TV Producer: Sarah Browell and Lucinda Ker
Producer: Ben Link
Media Agency: MediaCom
Media Planner: Louise Pastou, Emma Franklin
Account Team:Jonathan Hill, Paul Billingsley, Matt Delahunty, Harriet Bates
Sound Design: Soundtree/Wave
Editor: Paul Watts, The Quarry
VFX Supervision and Post production: One of Us Studios