By now, you’re probably well aware of Burger King’s new lo-cal “Satisfries” and perhaps have even seen Mother’s spot that promotes the fast-food chain’s launch of its newest product. Well, what we happened to miss this past weekend during our hibernation was the teaser social/experiential portion of the event dubbed #WTFF, which not only involved Mother but also Big Fuel (where have ya been?), who dropped giant, 8-foot (steal-able) fries in NYC, LA and Chicago.
Subsequently, the fries were photographed by pedestrians as well as hand-picked “Instagram influencers,” who posted their images here as well as on a Tumblr site. It wasn’t until the official launch of Satisfries that Burger King officially acknowledged the project dubbed #WTFF. The parties involved even managed to photobomb the Today show (above) earlier this week, so what the hell, we decided to regale for a minute in a neat project touting something we’ll probably never consume anyways. We just wish we had one of those large-size fake fries to take home, though.