Looks like the price was finally right for StrawberryFrog founder/CEO Scott Goodson, who has denied rumors in recent months that his New York-based agency was for sale. Anyhow, the buyer is a company called APCO, which according to the Wall Street Journal, is a PR firm that is “known for public affairs and crisis communications. Terms of the deal were not disclosed, but speaking to WSJ, Goodson says that the acquisition “will give [StrawberryFrog] the ability to work with clients in more markets around the world.”
As one would expect, U.K marketing writer Stuart Smith, who of course caught Goodson’s ire last fall when he penned a piece suggesting a potential Frogpond sale, has plenty to say about APCO’s purchase of the agency. You can read all about it here.