We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be. Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.
Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.
Chief Creative Officer: David Lubars
Executive Creative Director: Erik Fahrenkopf
Executive Creative Director: LP Tremblay
Group Executive Producer: Julie Collins
Executive Music Producer: Melissa Chester
Production Company: Saville Productions
Executive Producer: Rupert Maconick
Director of Photography: Peter Zeitlinger
Music Composer: Mark Degli Antoni
Executive Producer: Eve Kornblum
Visual Effects House: Company 3
Executive Producer: Susie Boyajan