I Pledge Allegiance to My Ta-Tas

By Matt Van Hoven Comment

Thank you, Publicis Modem, for adding a touch of levity to this breast cancer awareness spot you made for Yoplait.


“If you don’t believe young women get breast cancer, you’re probably a young woman. And you’d be wrong. In fact, breast cancer is the number one cause of cancer death in young American women ages 15-54. Early detection can change that fact. So Yoplait wants every girl to pledge to get to know her girls. Know your girls. Lower your risk. Take the pledge. For every pledge, Yoplait will donate money to fund new breast cancer research benefiting young women.”

Client: General Mills
Brand: Yoplait
Agency: Publicis Modem New York
Executive Creative Director: Patrick Clarke
Creative Director: Roald Van Wyk
Art Director: Katherine Kuni
Copywriter: Kate Lummus
Agency Producer: Megan Kelly
Project Manager: Erick Machado
Technical Lead: Drew Ziegler
Production Company: Blacklist
Executive Producer: Adina Sales
Producer: Karen Lawler
Director: Pistachios
DOP: Mans Swanberg
Editor: Mans Swanberg
Colorist: Mans Swanberg
Music and Sound Design: Antfood
Facebook Developer: Vitrue

Thanks source. More info here.

More: “Duct Tape + Breasts + Housewife = NOH8 Campaign