New York-based design agency HUSH wrote, directed and produced the above brand video for Lyve, a “highly-anticipated personal content solution.”
In the video, a father is seen unpacking moving boxes and discovers an old photo album. The mother, meanwhile, uses Lyve to synchronize photos and video in one location — the LyveHome. It’s a demonstration of how we used to collect and store memories, and how it has evolved with technology. In the process, Hush also demonstrates “the full range of capabilities for Lyve’s apps and the LyveHome, as the mother…utilizes Lyve to consolidate photos from various devices and cameras and effortlessly scrolls through them on all her devices, including a television.”
“Building a brand story around a scary proposition like losing cherished digital memories would have been an easy road to take – but Lyve is about so much more,” writes HUSH in a press release. “Instead, we worked with Lyve’s team to celebrate the way we capture, store and rediscover our personal digital content and to leverage the emotional impact of every photo, every video – every memory.” Stick around for credits after the jump.
Credits:
Agency: HUSH
David Schwarz – Creative Partner
Erik Karasyk – Technical Partner
Jodi Terwilliger – Creative Director
John McSwain – Editor
Dan Rodriguez – Director of Engagement
Gabe Banner – Director of Production
David Porras – Producer
Production Co: Ellipsis Pictures
Wyatt Neumann – Director/Writer
Leslie Godfrey – Producer
Krista Lapierre – Production Supervisor
Todd Young – 1st AD
Matthew Thomas – 2nd AD
Bridger Nielson – Director of Photography
VFX:
Leslie Chung, Raven Productions – Lead VFX Producer
John Gray – On-Set VFX Supervisor