With the holiday campaign onslaught now upon us, here’s T-Mobile parent Deutsche Telekom’s little “Christmas surprise” for fans of pop diva Mariah Carey that took place nearly two weeks ago in Europe. The new mom, or at least a hologram incarnation of her, was able to “perform” an Xmas show in five countries for an audience that couldn’t care less that she wasn’t actually belting out holiday favorites in the flesh.
As an aside, having worked at Barnes & Noble many moons ago, yours truly was required to include Carey’s Christmas album in the musical rotation for nearly six weeks each year. So if you will, please pardon us if we watch this on mute while sympathizing with Paul Rudd’s Michael McDonald-hating character in The 40-Year-Old Virgin. Anyhow, at least this Deutsche Telekom effort beats the hell out of ads we’ve seen from other pop divas as of late.