In case you didn’t hear last week, Boca Raton-based ADT Security Services has put its creative, media and digital accounts into separate reviews. The first two portions have been handled by Doner since 1999 (this spot is still airing last time we checked), while BGT and Razorfish handled the last component in recent years. Well, we’ve received a statement from an ADT spokesperson that may clarify things a bit and it goes a little something like this:
“ADT is conducting a closed marketing agency review. The focus areas for agency support include: brand strategy, creative development, media planning and buying, and digital services. As a new public company, ADT is evaluating many aspects of its business, including new and innovative ways to engage with consumers on the benefits of home and small business security and automation solutions. All current agencies have been invited to participate in the review process.”
ADT, which currently counts 6.4 million customers and has over 200 locations across the U.S. and Canada, went public in October 2012 and is listed on the NYSE as, you guessed it, ADT.