As you may know by now, Grey has won the $10 million Mike’s Hard Lemonade creative biz, beating out DDB (which we mentioned was a finalist two weeks back) in the end. Since it seems that this is Mike’s fourth agency in four years, one can only hope that Grey hits the two-year mark at the least. Anyhow, Grey NY’s CCO/president Tor Myhren (who’s already gotten plenty of attention from us today) and managing director Michael Houston sent a quick note to staff this afternoon regarding the good news. See below:
“Hello Grey NY.
We know it’s a been a grueling couple of weeks with tons of new business pitches and client work. Well, it’s beginning to pay off.
We were just informed by the Mike’s Hard Lemonade client that we have won their account, having prevailed over DDB Chicago in the final round.
We should all be proud of this win because it is indicative of the great creative agency we have become.
Huge thanks to y’all at 200 Fifth for making this agency so awesome and famously effective.
Tor and Michael”